Sky report a sharp increase in sales for their high definition television service, Sky HD

In the last few days, Sky announced that they have more than doubled the number of British households that receive their High-Definition (HD) digital television service.

A sharp increase in sales during the first three months of his year were mostly responsible for the rise – with one Sky HD Box being sold ever thirty seconds in that period. This sudden rush of sales came in reaction to Sky’s decision to lower the price of their HD Box to £49 that matched a growing desire for higher quality television.

By the end of March, the total number of Sky+ HD customers had risen to over a million, which is an impressive increase from 465,000 just a year before.

The growth also mirrors that investment that Sky had poured into their flagship digital service. 33 new different HD channels are now available on Sky, and many viewers have purchased the system in anticipation of a busy summer of sport which includes The Ashes and The Lions tour of South Africa.

Sky’s director of product management, Stephen van Rooyen, spoke in response to the news: ‘The growth of HD is really starting to take off as more people discover the difference in picture and sound quality.’

The shift of people to Sky HD television is part of a wider push to switch from analogue to digital during the next few years helped by great.

Tags: Digital TV, Programmes //